In-depth research on restaurant technology trends.

The download buttons on this page route to a short form or a contact step rather than serving an anonymous PDF straight to your browser, so there is no unattended file to grab here. When you choose a report, expect to be asked for a little context — typically who you are and how to reach you — before anything is sent, and in some cases the follow-up may come from a person rather than an automatic email. That is a deliberate design rather than an obstacle: it lets us make sure you receive the current version of a document rather than a stale cached copy, and it gives us a way to answer questions the report itself does not. It is worth setting one expectation honestly, though. Because several of the items shown here are illustrative placeholders rather than finished publications, a given title may not yet exist as a real downloadable document. If you request one that is not yet available, the honest outcome is that we tell you so and, where we can, point you at what does exist or note your interest for when it is ready. If you would rather skip the form entirely, you can reach us through the contact page or through sales and ask for what you are after directly, which is often the faster path when you already know the specific topic or figure you need.

That is the right question to ask, and the honest answer is that any genuine research worth reading should — ours included, and you should hold us to it. A report that states a number without telling you how it was arrived at is asking for trust it has not earned. Real research should say how the work was done: what was measured, over what period, using what method; who or what was in the sample and how large it was; where the underlying data came from; and what the limitations are, because every study has them and the honest ones say so. Those details are what let a reader decide whether a finding applies to their own situation or is an artefact of how a narrow sample was drawn. We would ask you to apply exactly that standard to any published Vertex research, and to treat it as a fair test rather than a courtesy: if a document of ours cannot show its working, it does not deserve to be cited, and you should say so. The same discipline is worth carrying into every vendor's material you read, not just ours. Marketing pages across this industry are full of impressive percentages with no methodology attached, and the safe default is scepticism: an uncited statistic is closer to a claim than to evidence, and should be weighed accordingly. Nothing on this particular page meets that bar, because the figures here are placeholders — which is precisely why we are pointing you at what real, sourced research should look like instead.

Please ask us before citing anything, and above all do not cite the numbers on this page as fact. To be completely clear about why: the statistics shown here — the 42%, the 68%, the 18-minute figure and any others — along with the report titles beside them are illustrative placeholders drawn to fill out the layout. They were not measured, they are not the findings of a published Vertex study, and repeating them in a document, a deck, an article or a post would put a number into the world that has no evidence behind it and attach our name to it. That is the situation we most want to avoid, and the one this answer exists to prevent. If you have found something here genuinely useful and want to reference it, the correct step is to reach out through the contact page first so we can point you at the actual, sourced version of whatever you are citing, confirm the current figure, and tell you how we would like it attributed. When we do publish real research, it will carry its own guidance on how it may be quoted and shared, and that guidance is what should govern any citation rather than a screenshot of a mock. Sharing a link to the page so a colleague can read it in context is fine; lifting a placeholder statistic out of it and presenting it as established fact is the thing to avoid. When in doubt, ask — it takes a moment and it keeps everyone honest.

Yes, and we would genuinely welcome it — a question that keeps coming up from people who actually run these operations is worth far more to us than one we invented at a desk. If there is a topic you wish existed as a piece of research, or a specific question you would like looked at properly, the way to reach us is through the contact page or through our sales team, and it helps to be as concrete as you can about what decision the answer would inform and who would be reading it. That context shapes whether a topic is worth pursuing and how it should be framed. A briefing works the same way: if you would like someone to walk through what we do and do not have, or to talk through a question relevant to your own sites, contact or sales is the route, and a real conversation with a person is usually more useful than anything a resources page can hand you on its own. Do be aware that a suggestion is an input rather than a commitment — we cannot promise that every topic raised will become a published report, and we would rather say that plainly than imply a pipeline that does not exist. What we can promise is that a well-framed question from someone working in the field is taken seriously, and that when we do have something real and sourced to share on it, we will point you to that rather than to a placeholder.