Playfair Display
Used for headlines, titles and editorial accents — an authoritative, modern voice.
Technical specs
- Weights
- 600, 700
- Letter spacing
- -0.02em
- Case
- Sentence case
Brand Kit
Logos, colors, fonts and usage guidelines.
Our brand blends composed confidence with modern utility. Explore the assets and standards for consistent use across channels.
Logos
SVG, PNG and PDF formats for every environment.
Colours
HEX, RGB and CMYK brand colour values.
Typography
An editorial serif paired with a high-utility sans.
Usage rules
Clear space, sizing and placement constraints.
Logo system
Versatile assets for digital and print.
Usage guidelines
Clear space
Keep clear space of at least 1.5× the height of the Vertex symbol around the whole logo.
- 24px (digital)12mm (print)
Minimum size
For legibility, never reproduce the logo smaller than 24px wide on screen.
Misuse
Don’t stretch, rotate, add shadows, or recolour the logo outside the approved palette.
Colour palette
- #F97316
Vertex Orange
Primary brand accent & CTAs
RGB 249, 115, 22 - #101828
Primary Navy
Headlines & core interface
RGB 16, 24, 40 - #565E74
Slate Grey
Secondary text & dividers
RGB 86, 94, 116
Typography system
Hanken Grotesk
The workhorse — high legibility and a neutral personality, balanced for interface design.
Technical specs
- Weights
- 400, 500, 600, 700
- Line height
- 1.5–1.6
- Usage
- Body, UI, metadata
Resource library
Brand
Need something not here?
Ask our team for additional brand assets or usage guidance.
